Mhairi Mann is an experienced editor, copywriter and brand consultant. She is currently Digital Director at Roadbook, an online platform and content studio for creative travellers globally.

Mhairi is an expert in SEO-optimised online content, social media management, creative strategy and digital marketing, with a demonstrated background in delivering site growth, engagement and brand awareness through data-driven content and commercial partnerships.

She began her career at AnOther Magazine, under the Dazed Media umbrella. She was previously Head of Digital at Luxury London Media and was instrumental in the launch and growth of LuxuryLondon.co.uk.

Mhairi has previously contributed to The Times, Conde Nast Traveller, Konfekt, PAPER, AnOther Magazine, FT Life & Arts, Dazed and Wallpaper*. She has written commercial copy for brands including Selfridges, Burberry, Hugo Boss, The Fold, Agent Provocateur and FoundPop.

She was awarded runner-up in the Vogue Talent Contest in 2011, and previously studied at the Edinburgh College of Art, where she received a First Class Honours.

Services

Editorial direction
Digital marketing
Content strategy
Imagery curation
Video creation
Copywriting
SEO consultancy